Why Are Nike Air Max So Expensive? 5 Top Secrets [2022]

Written By Mahia

Nike Air Max is the most exclusive and expensive shoe in the sneaker world, providing a versatile shoe model.

But have you ever wondered why Nike air max is so expensive? Are they even making you a fool?

Is this just because air max pro ensures high-quality shoe material? Or are there some particular reasons behind the scene?why-are-air-max-so-expensive

I did extensive research on that and dug out actual reasons that helped Nike air max to be an ‘A grade’ shoe. I will share my findings here for the air max being so expensive.

Now, hold tight to know the uncovering facts about your most desired sneakers.

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Why Are Air Max So Popular?

Nike launched their first product in 1972 as a brand, and after two years, it became one of the best athlete shoes all over the world.

Well, Nike always stayed focused on its products. It can be the main reason for becoming such popular and desired shoes, and you can see the reflection in their iconic product of air max sneakers.

Air max came into the limelight just after its release in 1987 with new features that any athlete shoe had never used.

Nike gained this much popularity by experimenting with different colors and individual designs, especially used in their air max 90s edition.

Nike air max added a durable midsole that includes urethane gas-filled pockets in the outside portion of the shoes. They also provided a soft cushioning pad in their 90s editions which made them the most appealing shoe.

You can think only these things make air max that much more expensive.

Not at all! There are some specific reasons behind the hype to make the shoe popular.

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Why Are Air Max So Expensive?

Nike has become one of the fashion icons and style statements for sneaker lovers.why-are-air-max-so-expensive

After releasing their signature product, Nike air max had the most expensive shoes in the world in their sneakers and running shoe collection.

If you are looking for good quality sneakers or athletic shoes, Nike air max produces collective items for both types. For example, people want to buy well-supportive running shoes, and for air max, people want to collect limited edition shoes.

You may think that providing only high-quality materials can cost that much. Apart from ensuring high quality, there are more reasons for the expensive price tag.

Let’s figure out those 5 reasons that make air max so pricey:

1. Brand Value

Nike is not just a shoe brand; it’s a name with high-quality and the most desirable designs.brand-value

They created top brand value by ensuring high-quality materials and ageless shoe designs. And, you know, brand value can uplift any product or help the entire brand to be ‘the brand’

Similarly, the Nike air max required their reputation with a shoutout brand value and took places in the top selling list in the footwear market.

For Nike air max, people just don’t want to buy them as casual shoes; instead, they want to collect them for having such brand value.

Moreover, air max became so popular by providing the best athletic shoes. And celebrity collaborations and clever marketing methods helped a lot to gain recognition.

As a result, their unique model ‘air max’ sold out of all editions in the first release and made it the all-time best athlete shoe ever.

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2. Durability And Reselling

As I mentioned, Nike became an expert in their earlier sneakers stock. They achieved skyscraper fame by providing top-quality shoe elements in their shoe models.durability-and-reselling

So in terms of durability, there are a few shoes that can beat the Nike air max. Their longevity features upraised their brand value with high demand.

Nike air max grabbed the marketplace at the right time with appropriate investment. Reselling facilitation helped to grow the brand estimate. The previous versions faded when the new edition came to the front line.

Don’t expect their prices to go down. People collect them from third-party resellers. So reselling is a significant reason to raise prices and make them a premium and expensive shoes together.

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3. Celebrity Collaboration

One of the biggest reasons standing behind the upper pricing is celebrity Collaboration.

Nike has associated their launch with superstars to promote its products, and this collaboration has made it easier to create brand value.

Especially in the air max edition, Nike involves legends like John Hancock, the famous rapper Eminem, the prominent designer Jesse Leyva, and so on.

One of the particular air max models came with Hancock’s autograph.

Just imagine, if you find a chance to collect your favorite superstar’s autograph with a legit shoe, will you miss it? I don’t think that anyone will miss the chance to grab them.

However, the legendary designer Leyva Jesse designed the air max 90, and she built an estimated pair of shoes, which helped Nike to create simple and splendid shoes just like the custom-made ones.

So the collaboration with the legends made the air max a classic and timeless masterpiece in the sneaker world.

4. Higher Demand And Limited Supply

The sneakerhead or the genuine consumer wants to collect Nike sneakers to increase their shoe’s closest glory.

Nike has appropriately utilized the opportunity.higher-demand-and-limited-supply

Hence releasing limited stocks consistently higher the demand. Nike has applied this theme in their special editions like air max, air jordans, and many more. Each time of launching new specific models, Nike creates a shortage of supply.

Though, the people who want to collect the new models buy the highly expensive Nike sneakers before stocking out the products.

That’s made the air max a unique staple piece of shoe models. And this is the secret standing behind the hype.

The short supply of air max products will never reach the demand, and it will raise the prices higher like the other models.

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5. High-Quality Technology Addition

Well, the Nike air max not only created brand value but also focused on its product quality. They didn’t leave a single attempt to ensure high-quality shoe materials.

The air max shoes came with excellent technologies like the air bubbles method.

The build quality and exceptional designs made the air max a perfect athlete shoe. After putting some incredible technologies and iconic colorways in the air max, Nike successfully created a pair of legendary sneakers.

So, no doubt, Nike implemented airy technologies and quality materials in the air max edition. It helped Nike to grow the demand insanely and made the brand more elegant.

What Makes Air Max So Expensive?

Where any regular sneakers you can get for 140$ only, Nike air max charge around 200$ per shoe. So if you compare air max with any casual sneakers, you will find the Nike air max a little bit expensive.

Then what made Nike air max so expensive?

Obviously, the high demand for air max shoes will be the first and foremost reason for being so expensive and famous.

But why are they in high demand? Even air max came in a limited stock with a hefty price tag, and the stock was cleared quickly.

Because they provide high-quality materials, edge-cutting designs and flexibility with updated technologies. Especially the air bubble technology made the air max much more expensive than regular sneakers.

Air max updates its technology to prepare a perfect pair of shoes through the years. If you notice the air max shoes, you will see the visible air pockets in the heel of the shoes.

But before that, go through our epic guide on Nike Lunarglide Substitutes.

These are the featuring technologies of air max shoes:

  • Air- soleair- sole
  • Phylonphylon
  • Tpu
  • Flywire

The limited edition and celebrity collaboration made the air max legendary shoes. The designs play an essential role here.

These technologies of air max shoes will provide extreme flexibility while walking or running.

You can identify the difference between wearing the air max and casual sneakers on your own. Nike air max shoes are shockproof, which means they will reduce the risk of several foot issues.

Also, the responsive and lightweight cushioning will gear up the speed of walking and running. So all this including features and high-quality materials, formed air max in ‘the air max .’

5 Most Expensive Nike Air Max

Nike entered the shoe market as a business-making shoe brand from the beginning. After releasing their renowned product ‘air max,’ the other products become less-pricey with time.

They dropped more valuable shoes under the air max brand, like air max90, air max 95, air max 180, air max 360, and so on.

These shoe models gained unbelievable price hikes providing such comforts and collaborations.

Besides, air max has the 5 most expensive shoes that broke all the price boundaries with their legendary performance.

Here is the list of the 5 most expensive air max shoes which will make holes in your pocket:

  • Nike Air Max 1 Master Friends and Family- $55,000nike-air-max-1-master-friends-and-family
  • Nike Air Max 97 x Eminem Charity Series (2006) – $50,000nike-air-max-97-x-eminem-charity-series
  • Parra x Nike Air Max 1 Hyperstrike Albert Heijn (2005) – $20,000 parra-x-nike-air-max-1-hyperstrike-albert-heijn
  • Nike Air Max 1 Kid Robot (2005)- $16,000 nike-air-max-1-kid-robot
  • Nike Air Max 90 Current x KAWS Black Volt- $7.5,000 nike-air-max-90-current-x-kaws-black-volt

Since these sneakers sell in auctions, some of them are released with celebrity signatures. For example, a pair of Nike air max sneakers produced in 2005 includes a signed-off toe with the legendary John Hancock’s signature.

Moreover, the famous Tinker Hatfield designed the Nike air max shoe models. So obviously, they will be worth it.

But, before that, do check our latest post on the Adidas vs. Nike Sizing.

Is Air Max Worth Your Money?

Nike has released many editions under the air max brand, and most of the editions sold out at a high- price value.

This craziness of air max shoes can create the question, is air max worth your money?

But the product details and the genuine consumer reviews will resolve your confusion. Air max sneakers’ longevity and global appeal will impress you with the age-cutting design.

To consider all the things, air max shoes are totally worth your money. They will replace your best athlete shoes with their iconic and legendary shoe models.

Air max shoes are a combo pack of fashion, quality, durable-statement, emotion and luxury- all over self-satisfaction purchases. So yeah, they will be worth every penny.

Also, check out our separate post on Nike Tanjun vs. Roshe.

Closing Thoughts

Nike air max is one of the most famous and classy shoes for sneaker lovers.

They made their recognition by providing the ultimate comfort and lavishness outlooks in their shoes.

And all the reasons I have explained behind the high pricing are valid.

Though you will miss a few features in air max, this legendary shoe will increase your stylish, elegant attitude. After reading the whole article, you must have an opinion about why the air max is so expensive.

Let me know your opinion and whether the price of air max is understandable or not through the comment section.

About The Author
Since childhood, Mahia is a shoe freak. And this is what lead her to do more research and gather knowledge about shoes.Mahia has always wanted to share her skill and knowledge about footwear with a mass audience, which ended her up in this amazing workplace.When Mahia is not writing, you can almost always find her in the kitchen experimenting with different recipes to upgrade her catering menu.

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