Crocs History [Legendary Heritage with Timeline & Factors]

Written By Mahia

Crocs are the most sensational footwear in the modern era for their iconic appearance.

And maybe you are searching for their elongated history with their behind thoughts, right?


Well, I was also in the same situation in the last month before knowing their history. And you will find my gathered information about crocs through this well-researched article.

So, without any further ado, read along!

Know the Crocs History Timeline from the Beginning

Crocs is one of the renowned brands in the footwear field. It reigns the green flag for more than two decades for its outstanding feature.

Mainly, crocs are famous for their innovative outlook and the hidden suspense they hold for a long time. And our curious mind always wants to unveil the unknown story.

Crocs was founded by Lyndon “Duke” Hanson and George Boedecker Jr. Scott Seamans, in the 2000s.

In this segment, you will find the remarkable implementation of crocs shoes. For better understanding, I’m going to describe their history with a specific timeline.

So, let’s take a look to know the history of the famous Crocs:

2000-2004 (Invention & Uprising)

Crocs launched the first shoe in the early 2001s. The manufacturers designed the first pair of crocs as a boat shoe with comfort in mind. The founder wanted to elevate the boat shoe in a comfy aspect.

The same year, the brand revealed the foaming boat shoe at the Fort Lauderdale Boat Show and collected a massive response from users.

Surprisingly, crocs sold 200 pairs of prototypes within a short time. After that vast popularity, in 2002, crocs started production.

Finally, the brand wants to apply some innovative implementation in the sole. And in 2004, Crocs included some updated featured foam like Crosilite and EVA from the renowned company Foam Creation.

2005-2009 (Ups & Downs)

Crocs earn immense success for their exceptional design and well-featured products. Celebrities and political people have randomly used Crocs on public occasions.

On top of that, fashion influencers also wear crocs pairs, which constantly increases publicity. In the same year, Sheri and her husband first made rubber Jibitz for decorating crocs to give the shoe a personal and innovative touch.

On February 2006, the brand completed its initial public offering of common stock. They also started stock marketing by using the name CROX.

One year later, in October 2007, CROX announced a decrease in revenue projection when 24% of the stock dropped immediately. It didn’t end there; after six months, on 14 April 2008, they declared their 30% financial crisis in a press conference.

After the disastrous downfall, they received approval from UCCMMS in the same year. And UCCMMS found crocs with molded insoles ideal for diabetic patients to prevent foot injuries.


However, in 2009 the financial crisis and stock remained down.

2010-2014 (Revival)

The CEO, Ron Snyder, explained the increase in challenges and traffic was the main reason for reducing the growth of CROX.

Moreover, the brand stock also suffered a dropdown of 39.4% on the 11th of October 2011. Crocs were known as a low-net profit company when they declared a 42.5% decrease in their net worth.

Consequently, the brand’s stock fell more than 20% in a day.

After that enormous losses, Crocs experienced considerable changes in stockholders. And they announced their newly implemented technologies after replacing the CEO, which worked to increase the company’s success and validation.

2015-2019 (New Growth)

After that vast transaction of the admin body, Crocs started to trade as a streamlined company from last 2014, and it continued. The brand follows a different manufacturing system, producing fewer products to create hype.

The Crocs brand reinvented Crosilite in 2018, which is 40% softer and 25% lighter than the previous foaming material. Like everything, they didn’t change the foam production house, and they remain their trust in the same company, Foam Creation.

Fortunately, in 2019 during the COVID-19 pandemic, Crocs earned $1.4 billion, an increase of 12.6% market value at the time. new-growth

2020-Present (Stability)

Crocs shifted its headquarters from Colorado to Boston. Also, set up the marketing, merchandising, and retail business in the new place.

Additionally, crocs use sensational celebrities such as Justin Bieber and Nicki Minaj for their brand endorsement. And they succeed in their marketing strategy for being in the public eye.

The trade business of crocs is going smoothly as a good functioning entity. It also gains a lot of response in commercial traction.

These are the main aspects of the famous Crocs’ history they create in their 23 years lifetime. There are a lot of down parts along with their repeated revive stories.

The founders called Crocs a symbol of crocodiles because their designed shoes are pretty similar to that animal.

Initially, the introducing logo is a word mark with a crocodile featured image on the left side that the brand used from 2002-2006. Also, they include the phrase “get a grip,” which emphasizes their primary motive.


And in 2007, the Crocs logo was redesigned, and the featured image moved to the top of the word mark emblem. In the new logo, the color is solid black, and deducted the “get a grip” phrase.

Since 2007 the logo of iconic crocs is still the same. The modern crocs’ word mark is clearly visible with the crocodile mascot.

They use the crocodile mascot in every shoe as a symbol with a black and white combination.


Factors About The Crocs

There are a lot of things that can consider as the factors behind Croc’s immense craze.

But in this segment, I’m discussing the significant facts that make Crocs a sensational brand from a random footwear production house.

So without any delay, know the factors that make Crocs unbeatable:

Crocs Were Designed as Boat Shoes – The crocs were made for boating with some added privileges, including comfortability. The designer considers them a suitable pair for use in yachts and private boats because of the crocs’ non-slip features.

Crocs Are King as a Retail Brand – After all the downfall, crocs has already sold more than 720 million clogs from 2017 to the present. And the selling proportions make them identical to a retailer’s shoe brand.

Specific 13 Holes in the Crocs Pair – You will find precisely thirteen holes in the crocs’ upper and side.


The holes add extra ventilated features and increase well-balanced air flows. The holes are the main space for decorating crocs with charms and Jibitz.

Crocs got their exceptional name for their iconic shape – the designer and inventors set the name after producing the very first crocs pair for their iconic crocodile looks.

Crocs were initially designed as Dutch-style clogs – Crocs’ main inspirational design was the famous Netherland clogs. The clogs are a complete package of comfortability.


Crosilite is the primary material of crocs – Crosilite is the technical injection molded EVA foam that is the main element of Crocs shoes. The exclusive foaming material offers the exact seat for your foot shape and reduces injury tendencies.

Crocs are meant for regular use – Crocs belong to the top ten brands in the non-athletic category globally.

People have been obsessed with crocs in recent years, which you can see in their vast sales status and record-breaking revenue.

These primary factors massively differentiate crocs from other random footwear brands. Each aspect holds a different story and identity and makes crocs exceptional.

When Crocs Got Popular? 

The main reason behind crocs’ massive popularity is their eye-catchy look. But the brand earned enormous popularity in 2017 when crocs collaborated with sensational names and celebrities such as Justin Bieber, Nicki Minaj, Diplo, Luke combs, and KFC.


From their beginning, in 2001, they have sold more than a thousand million pairs. Crocs gained commercial success from their first produced pair.

Crocs experienced a lot of ups and downs in their lifetime, yet they solved and revived after diminishing all obstacles. And crocs achieved brand popularity in 2017 after many struggles.

In recent years, they have changed their marketing strategy and included famous fashionistas and celebrities for brand endorsement. Not only that, they received tremendous responses from influencers along with notable commentary from favorite writers.

On top of that, crocs are becoming a fashion statement in the modern online generation and are exceedingly popular amount Gen-Z. The hype also got a shoutout from the teenage community. Luckily, younger can wear crocs to school for their built-in feature.

For their numerous color variation, you can easily match them with your attire and create a desired outlook. Also, you can select color crocs that go with everything.

The customized burnished golden crocs are already worn on red carpets at award functions.

So, these are the story of their popularity. You may think crocs are popular because of the marketing or influencers, but the first reason is the brand offers good quality products that provide top-notch advantages.

And knowing the rich history along with their publicity, I don’t think they are ever slow down.

Parting Thoughts

The phenomenal crocs are leading an unstoppable growth according to its selling capacity.

I hope this writing piece about crocs history with a timeline has already satisfied your mind. If you still have any queries, leave a comment in the below box.

Up to then, bye!

About The Author
Since childhood, Mahia is a shoe freak. And this is what lead her to do more research and gather knowledge about shoes.Mahia has always wanted to share her skill and knowledge about footwear with a mass audience, which ended her up in this amazing workplace.When Mahia is not writing, you can almost always find her in the kitchen experimenting with different recipes to upgrade her catering menu.

Leave a Comment